The Aisensy Form Builder
From a Confusing Mess to a Simple Drag-and-Drop Tool
My Role
I worked as a Senior Product Designer at Aisensy, a company that helps businesses use WhatsApp for marketing and customer support. My main project was to fix how our customers created forms on WhatsApp.
The Problem
Creating a simple form like sign-up or feedback was a major pain for our users.
The old process was messy:
This was slow, frustrating, and often broke. Since our users are marketers, not developers, they found it overwhelming.
Leave Aisensy.
Open Meta’s complex developer tool.
Build a form there.
Copy a long Form ID code.
Come back and paste it into Aisensy.
The Goal
Our goal was to build a drag-and-drop form builder inside Aisensy that anyone could use easily without stress.
Solution: A Simple Drag-and-Drop Builder
I designed a form builder built right into the Aisensy dashboard no switching apps, no code required.
Easy to Build
Users just drag and drop elements of a form like Text Input, Dropdown, Checkboxes onto a live phone preview.
What they see is exactly what their customers will see.
Multi-Step Forms
The most powerful feature connect screens with Redirection Logic.
After Screen 1, send customers to Screen 2 for more questions, or straight to a “Thank You” screen.
This makes it simple to build quizzes or step-by-step booking forms with just a few clicks.
Full Control
Users can customise everything—titles, buttons, success messages all in one visual editor, without leaving the dashboard.
Here’s How It Works
The Results
The new form builder was a huge success.
65% Faster
Form creation time dropped from 20+ minutes to under 10 minutes
60% More Adoption
60% more customers started using forms in their marketing.
40% Better Engagement
Multi-step forms boosted completion rates by 40%.
78% Fewer Issues
Positive feedback soared, while support tickets for broken forms fell by 78%.
What I Learned
Simplicity is Key: A simple tool that solves a real problem is always better than a complicated one.
Don't Make Users Leave: Keeping everything inside our app made a massive difference to the user experience. It removed the biggest
point of frustration.
THE END